Dan Metcalfe

Dan Metcalfe

Head of Sales

Bolstering our office team and keeping a close eye on business is avid surfer and Head of Sales – Dan Metcalfe. Dan joined the NAC team in early 2021 after a successful career working with many of Europe’s best surf retailers. After working and surfing at some of the best beaches around the world, it’s great to have Dan’s experience and expertise here in Newquay.


Picking up his first surfboard at the young age of 6, Dan was immediately spellbound by the ocean. He knew straight away that this was going to be much more than just a hobby and so, many waves later, Dan started his career within the surf industry. First up, at the age of 18, came a stint as a sales assistant in Somerset’s Wave Game surf shop. This allowed Dan to spend every day with colleagues and customers who shared his passion for the surf.


Dan’s commitment and professionalism within retail was soon rewarded when, now working for Fanatix Surf Shop, he was offered the role of Area Manager. This entailed overseeing the running of four branches through Somerset and Devon, making sure the staff, customers and owners were all equally happy.


His hard work across the two counties upgraded his status to international recognition when, a few years later, he was offered a role as a surf rep for the French surf brand Shorebreak. This continental work lifestyle allowed Dan to cast a wide net across many of Europe’s best surf spots. The intertwined combination of working and surfing only served to reinforce Dan’s passion and strengthen his experience in the surfing industry.


Dan returned to the UK following his chapter on the continent to continue his managerial career whilst simultaneously studying for a degree in Business. Post university, Dan became a manager of the Cornwall Surf Academy and helped to run surfing, coasteering, SUPing and other ocean-based activities over a span of six years.


Throughout his adventures, Dan has visited many different countries and met many different people. His favourite spots include France, Portugal, Indonesia, America and Australia amongst many more.


Best memory about the outdoors/adventures?


Navigating a team of terrified Uni students through the night across boggy marshes on Dartmoor in the wind and rain. That one nearly backfired!